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“Getting noticed in a competitive job market is incredibly challenging. Lee Lazarus and Janine Kurnoff share these lessons in their Harvard Business Review article. Check out their helpful tips”
Sheryl Sandberg
Chief Operating Officer at Facebook
“Hands down the most practical and applicable way to craft business narratives. An invaluable resource for leaders and teams who what to inspire and and motivate people to action.”
Shane Wall
President's Council on Science Technology at the White House and Former CTO at HP Inc.
“I’m a big fan of their remarkably simple and logical methodology. If your organization is serious about business storytelling, you need this hugely useful resource”
Jim Coyne
President of Nestlé USA Sales
“This book makes a monster point: We absorb each other in personal stories all the time so why can’t we use, as readily, the same attention-grabbing techniques to further our business pursuits? Janine and Lee’s book is a brilliant and easy on-ramp to business.”
Michael Streefland
Executive Communications Consultant to Netflix, Walt Disney Company and Facebook
